Notabene
Product Design | Brand | Leadership

Overview
MetaMask is a cryptocurrency wallet used to interact with the Ethereum blockchain. It allows users to access their Ethereum wallet through a browser extension or mobile app, which can then be used to securely store Ethereum-based tokens as well as interact with decentralized applications (Dapps).
As the Founding Product Designer at MetaMask, I had the unique chance to create one of the earliest Web3 Ethereum wallets from the ground up. As the sole designer, I created the fox logo and brand language, designed the first version of the extension and the mobile app. I supported the team in many areas, including recruiting and training new designers and researchers, designing and developing all marketing materials, and strategizing. I also contributed to many web3 wallet standards used today.
Role & Responsibilities
Product Design Lead
User Research
Prototyping
Usability Testing
Visual Design
Brand
Design System

Extension
Extension Redesign
The founders of MetaMask decided to build a browser extension which made it easy to onboard and start using Web3 applications.
Research
The Challenge
Web3 Usage and Adoption
With the advent of blockchain technology, we are seeing many creative use cases being built today. Popular applications include trading NFTs, gaming, trading tokens, investing using DeFi protocols, and participating in DAO’s. In order to interact with these web-based applications, you need a web3 enabled crypto wallet. MetaMask is your all-in-one product for interacting with these new types of applications (also known as DAPPs).

Product Goals
SubTitle
[COPY]
Insights
[COPY]
User Journey
User Persona & Journey
[COPY]
User Flow
[COPY]
Ideate
Information Architecture
[COPY]
Explorations
A web browser extension
The founders of MetaMask decided to build a browser extension which made it easy to onboard and start using Web3 applications.
Prototype
Wireframe & Prototype
Subtitle
[COPY]
Test
Usability Test
Issue 1
[COPY]
Visual Design
UI Design
Subtitle
[COPY]
Final Design
UI Design
Subtitle
[COPY]